USE CASES

Automation to turbocharge your team’s productivity

Find your role below to learn how Cube can help you

Select your use case

Marketing

Automatically integrate data from all of your marketing platforms and apply advanced analytics to better plan, optimize, and measure your marketing activities

Sample applications:

  • Marketing mix modeling
  • Performance analytics
  • Microtargeting
  • Markdown and price optimization
  • Campaign tracking
Cloud ☁Cloud ☁
Customer insights / market research

Reduce time spent running complex customer insights analysis and market research from days to minutes.  Generate new insights from more data sources.

Sample applications:

  • Survey research
  • Voice of customer analytics
  • Multi-data source digital brand health tracking
  • Customer segmentation
  • Trend predictions
Cloud ☁Cloud ☁
data engineering

Drastically increase the velocity of your data engineering activities including building data integrations, managing complex ETL workflows, provisioning data views, and maintaining data science models

Sample applications:

  • Streamlined data ingestion from disparate 3rd party data sources using REST API integrations, RPA, file transfers, and web scraping
  • Automation of complex ETL workflows
  • Creation of no-code apps for business users to access data warehouse views
  • Low-code data science and text analytics
  • Standardized data prep and semantic layer management
Cloud ☁Cloud ☁
business intelligence

Automate recurring BI reporting for your most intricate reports and deliver in any format for frictionless consumption

Sample applications:

  • Automated workflows to produce recurring Powerpoint reports and web dashboards
  • Rapid prep and email distribution of critical ad hoc business data views to stakeholders in Excel
  • Custom logic to notify users when specific thresholds are reached for key business metrics
Cloud ☁Cloud ☁
General Management

Better synthesize your data and analysis into a clear bird’s eye view of how to run your business.  Become more data-driven in your decision making without getting pulled into the weeds.

Sample applications:

  • Data science modeling to better understand drivers for key business metrics
  • Predictive analytics to anticipate key shifts in your business results
  • Benchmarking analysis to understand performance vs. key competitors
Cloud ☁Cloud ☁
investment / M&A

Augment your diligence work and investment decision-making with automated data collection and data science modeling

Sample applications:

  • Automated diligence through collection and processing of unstructured / semi-structured documents like financial models, financial statements, and research reports
  • Predictive modeling to identify potential investments / acquisitions with high potential for future growth
  • Equity research
  • Automated financial modeling and reporting
Cloud ☁Cloud ☁
Human Resources

Improve your ability to identify, recruit, manage, and retain employees through cutting edge data-driven apps tailored to your needs

Sample applications:

  • Automated processing and modeling of candidate information (e.g. resumes, social media, company stats) to identify and predict high value hires
  • People analytics driven by diverse 1st and 3rd party data sources
Cloud ☁Cloud ☁
supply chain

Effortlessly analyze and optimize your supply chain activities through highly customizable apps powered by advanced data modeling

Sample applications:

  • Inventory positioning
  • Demand forecasting
  • Intelligent fulfillment
  • Shipment timing optimization
  • Reverse Logistics
Cloud ☁Cloud ☁
Finance

Automate financial reporting, modeling and analysis across all your data sources and tools

Sample applications:

  • Data consolidation from disparate financial tools into a central data warehouse
  • Automated recurring reporting
  • Ingestion of external data to enhance financial forecasting
  • Financial modeling automation
Cloud ☁Cloud ☁
operations

Track internal KPIs and create data-processing workflows between your operations SaaS tools

Sample applications:

  • Internal dashboards to track KPIs
  • Workflow automation to trigger data-driven actions between SaaS tools
  • Automate previously manual operational analytics and reporting tasks
Cloud ☁Cloud ☁
strategy / innovation

Analyze big data from a variety of data sources to uncover insights that will give your business a strategic or innovation edge

Sample applications:

  • Trend identification
  • Threat monitoring
  • Social listening for category or product insights
Cloud ☁Cloud ☁
sales

Automate your sales / CRM reporting and integrate your 1st and 3rd party sales tools to enable orchestrated, programmatic workflows

Sample applications:

  • CRM pipeline analysis & reporting
  • Automated rules for programmatic sales outreach
  • Text analytics to better profile sales prospects based on communications and online information
Cloud ☁Cloud ☁