USE CASES

Automation to turbocharge your team’s productivity

Find your role below to learn how Cube can help you

Select your use case

Marketing

Customer Insights /
Market Research

Data Engineering

Business Intelligence

General Management
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Investment / M&A
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Human Resources
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Supply Chain
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Finance
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Operations
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Strategy / Innovation
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Sales
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Marketing

Automatically integrate data from all of your marketing platforms and apply advanced analytics to better plan, optimize, and measure your marketing activities

Sample applications:

Marketing mix modeling
Performance analytics
Microtargeting
Markdown and price optimization
Campaign tracking

Customer insights / market research

Reduce time spent running complex customer insights analysis and market research from days to minutes. Generate new insights from more data sources.

Sample applications:

Survey research
Voice of customer analytics
Multi-data source digital brand health tracking
Customer segmentation
Trend predictions

data engineering

Drastically increase the velocity of your data engineering activities including building data integrations, managing complex ETL workflows, provisioning data views, and maintaining data science models

Sample applications:

Streamlined data ingestion from disparate 3rd party data sources using REST API integrations, RPA, file transfers, and web scraping
Automation of complex ETL workflows
Creation of no-code apps for business users to access data warehouse views
Low-code data science and text analytics
Standardized data prep and semantic layer management

business intelligence

Automate recurring BI reporting for your most intricate reports and deliver in any format for frictionless consumption

Sample applications:

Automated workflows to produce recurring Powerpoint reports and web dashboards
Rapid prep and email distribution of critical ad hoc business data views to stakeholders in Excel
Custom logic to notify users when specific thresholds are reached for key business metrics

General Management

Better synthesize your data and analysis into a clear bird’s eye view of how to run your business. Become more data-driven in your decision making without getting pulled into the weeds.

Sample applications:

Data science modeling to better understand drivers for key business metrics
Predictive analytics to anticipate key shifts in your business results
Benchmarking analysis to understand performance vs. key competitors

investment / M&A

Augment your diligence work and investment decision-making with automated data collection and data science modeling

Sample applications:

Automated diligence through collection and processing of unstructured / semi-structured documents like financial models, financial statements, and research reports
Predictive modeling to identify potential investments / acquisitions with high potential for future growth
Equity research
Automated financial modeling and reporting

Human Resources

Improve your ability to identify, recruit, manage, and retain employees through cutting edge data-driven apps tailored to your needs

Sample applications:

Automated processing and modeling of candidate information (e.g. resumes, social media, company stats) to identify and predict high value hires
People analytics driven by diverse 1st and 3rd party data sources

supply chain

Effortlessly analyze and optimize your supply chain activities through highly customizable apps powered by advanced data modeling

Sample applications:

Inventory positioning
Demand forecasting
Intelligent fulfillment
Shipment timing optimization
Reverse Logistics

Finance

Automate financial reporting, modeling and analysis across all your data sources and tools

Sample applications:

Data consolidation from disparate financial tools into a central data warehouse
Automated recurring reporting
Ingestion of external data to enhance financial forecasting
Financial modeling automation

operations

Track internal KPIs and create data-processing workflows between your operations SaaS tools

Sample applications:

Internal dashboards to track KPIs
Workflow automation to trigger data-driven actions between SaaS tools
Automate previously manual operational analytics and reporting tasks

strategy / innovation

Analyze big data from a variety of data sources to uncover insights that will give your business a strategic or innovation edge

Sample applications:

Trend identification
Threat monitoring
Social listening for category or product insights

sales

Automate your sales / CRM reporting and integrate your 1st and 3rd party sales tools to enable orchestrated, programmatic workflows

Sample applications:

CRM pipeline analysis & reporting
Automated rules for programmatic sales outreach
Text analytics to better profile sales prospects based on communications and online information